533bmarketing ad targeting policies are in place to help users feel welcome and comfortable. This policy applies to ad interest targeting. Advertisers are wholly responsible for making sure ad targeting, including 1st and 3rd party data, is legal and complies with all applicable local and regional regulations and the policy.
533bmarketing takes proactive measures to prevent malware from serving on our platforms. All advertising assets are required to be scanned by proprietary and 3rd party systems prior to launch. Malicious ads are removed immediately to protect the platforms and users. Note that advertisers that have been certified by Ad Policy to be whitelisted may not require scanning of all assets.
Advertisers that use any of the following techniques will be subject to appropriate action, up to and including revocation of access to 533bmarketing platforms.
Advertising (ad text, images, videos, links and/or landing pages) that misrepresents, ridicules or attacks an individual or group on the basis of age, color, national origin, race, religion, gender, sexual orientation, or cognitive, sensory or physical disabilities, or otherwise that violates 533bmarketing ’s Terms of Service, is not acceptable.
Advertising that promotes violence, crime, obscenity or other forms of anti-social behavior, or is otherwise not in good taste, is not acceptable. Advertisements may not use disparaging language or intimate that use of the advertised product or service will help avoid compliance with a law or promote illegal activity.
Advertising that features defamatory, libelous or threatening content or language is not acceptable.
Advertising that features potentially offensive content or language is not acceptable.
This includes but is not limited to:
Advertising that is associated with extreme user irritation, including but not limited to Ad Feedback or other negative user feedback, may be removed from 533bmarketing platforms without notice, regardless of compliance with other policies in this document, and/or prior feedback or approval from 533bmarketing . Questions as to whether an advertisement is acceptable should be referred to the 533bmarketing Ad Policy team.
Advertising that provides comparative price information on identical products is acceptable. These ads cannot refer to uses or to the safety or effectiveness of the competitive product or make other representations about the competitive product, other than those permitted by FDA advertising regulations. Comparative claims other than price comparisons are not acceptable.
Skill contests and random draw sweepstakes may be promoted if the contest/sweepstakes does not constitute an illegal lottery and otherwise complies with all applicable country, federal and state laws. Such programs include random drawings, trivia contests, word games, spelling bees, essay contests and photography contests. Advertisements for contests and sweepstakes must clearly and conspicuously disclose the material terms and conditions of participating and must not be false, deceptive or misleading. All promotions must clearly disclose that no purchase is necessary when legally required (e.g., United States).
Mobile: Ads for Contests will not be served within mobile application implementations; advertisers may not target ads for contests to mobile or device inventory.
All contests and sweepstakes that allow entry by users under the age of 18 must be reviewed by the 533bmarketing Ad Policy Team. Please contact your Campaign Advisor.
False or misleading claims are not acceptable. Advertisers may be asked to provide third-party substantiation to support certain claims.
Offers for online technical support services or any other online or phone-based products or services may not falsely claim or imply affiliation with another business, government entity, manufacturer or association.
All ad components must be accurate and relevant to the ultimate offer.
Landing pages must lead to a fully functional web page that renders properly on all devices.
Landing pages must directly relate to both the ad text and the product that is ultimately offered to consumers.
Don’t mislead users with the ad text, image or video, or the “sponsored by” label or any combination of the elements.
Images or videos must be relevant, recognizable, and appropriate to the advertised product. There should be a clear, simple and logical link between the supplied image or video and the ad message to users.
The word “free” is recognized as a strong inducement in advertising copy. An offer may be described as “free” provided that all conditions for obtaining the “free” product or service are clearly and conspicuously disclosed. Advertising must comply with the Federal Trade Commission Guidelines concerning “free” offers. Although compliance with FTC guidelines is required, it does not equate to compliance with 533bmarketing advertising policies.
Specifically, if a product or service in a promotion or advertising creative is described as “free,” and the consumer must meet certain conditions or make payments or purchases in order to receive the free item (e.g., paying shipping & handling fees, completing consumer surveys or providing personal information), the existence of those conditions must be clearly and conspicuously disclosed in the advertisement and in close proximity to the offer.
All “free” offers must be reviewed and approved by the 533bmarketing Ad Policy team.
Please also refer to the section NEGATIVE OPTION MARKETING for related information.
Products or services and landing pages that use techniques deemed to be low quality by 533bmarketing , are not acceptable. This includes but is not limited to:
Advertisements with landing pages that inaccurately appear to be blogs, product review sites or simulated newspaper sites are generally not acceptable.
Advertisements and landing pages that mimic a news format or otherwise try to hide their commercial nature are not acceptable.
Text or images, (whether on the display ad, landing page, or both), that are utilized to make a user believe that they are viewing coverage from a newspaper or TV news report are not acceptable. (Examples: text such as Breaking News, Shocking News, Live from WABC News, Consumer News Consumer Alerts; images of newscasters; names and logos that mimic major media outlets; and/or investigative-sounding headlines.)
533bmarketing will accept, at our sole discretion, advertising from companies where the landing page includes blog/journal style articles, if the advertiser complies with the following guidelines:
The following words are not allowed in the url, creative, or landing page:
The following cannot appear on the landing page:
Functionality that is not predictive or does not display an expected experience/outcome is not acceptable.
Any element designed to generate a click without relevant information or content at the destination is not acceptable.
Functionality such as inactive “close” icons within the ad or on the landing page that does not trigger expected behavior is not acceptable.
Dynamic user experiences within an ad must resolve to an expected, appropriate result on the landing page. For example, if a user is able to select a specific state (such as Washington) from a dropdown list in an ad, the landing page experience must meaningfully reflect the user’s choice (such as mortgage rates specific to Washington State).
Unacceptable:
Note: This does not apply to non-personal information such as zip codes or a user’s city/region for ad targeting purposes.
Each card requires a unique ad image.
Each card requires a unique ad title and description.
Personalization ad techniques: Ads cannot include “personalization” or personalized ad messaging and image techniques (including head shots) that give the user the impression that they will interact specifically with the person(s) highlighted within the campaign; includes the use of stacked, rotated, scrolling or layered images of multiple individuals (including head shots) representing their product. This restriction only applies to standard banner ads, not to native ads that are approved by the publisher to have stacked content (for example, the MSN Shopping Stripe)
Technologies such as web beacons, tracking pixels, etc., are strictly disallowed unless previously approved by 533bmarketing . Compliance with online privacy regulations and industry standards is required. It is entirely your responsibility as an advertiser to ensure compliance with applicable regulations.
533bmarketing does not accept ads that originate from or represent trade with Cuba, Iran, Sudan, North Korea, Syria or the Crimea region of Ukraine – or any country subject to relevant U.S. embargo or trade sanction, or otherwise designated as restricted by 533bmarketing .
Adult products and services are not acceptable.
Advertising for sexual enhancers, products aimed at increasing sex drive, increasing the size of sexual organs, and increasing sexual endurance is generally not acceptable. This includes but is not limited to films, magazines, websites, sex toys and entertainment/pornography.
Adult Content includes: Humor, imagery, text, video or audio that is not appropriate for non-adults and/or includes:
Hard liquor, beer and wine advertising must comply with federal, state and local laws and regulations, as well as the following guidelines:
Hard liquor, beer and wine advertising is acceptable only on sites which have 72% of their traffic over the age of 21 as validated by an industry-accepted source of metrics (e.g. comScore) and are an appropriate context for alcohol advertising. If an advertiser is proposing alcohol advertising for a property that does not have comScore reporting, please contact your Campaign Advisor.
Advertising for beauty products is acceptable, provided it complies with these Policies and applicable regulations or guidance issued by the Food and Drug Administration (“FDA”) and the Federal Trade Commission (“FTC”). Advertisers may be required to submit third-party substantiation concerning such compliance.
Beauty products are acceptable if: a) the images are presented in good taste, b) the results are realistic, and c) all required messaging is included on the creative (e.g. simulated imagery).
Due to the sensitive and personal nature of this product category, all potential ads are approved on a case-by-case basis. Determination of suitability of any given advertisement is at the sole discretion of 533bmarketing .
Ads are subject to the 533bmarketing Ad Policy team’s advance review and approval, and the following guidelines:
Advertising for dietary supplements is acceptable. Ads for supplements that are promoted as or designed to be used for the purpose of weight loss may be restricted from running on certain properties or sites, at 533bmarketing ’s discretion. Dietary supplements must comply with these Policies and all FDA and FTC regulations and guidance. Advertisers may be required to submit third-party substantiation concerning such compliance.
Advertising that facilitates the distribution, use or cultivation of illegal substances, substances of questionable legality or substances whose primary purpose is for recreational mind alteration is not acceptable.
Advertising that facilitates the distribution of drug paraphernalia, which is defined as any legitimate equipment, product or material that is modified for making, using or concealing recreational drugs is not acceptable.
Advertising for the following is prohibited:
Issue advocacy ads related to patient’s rights that mention medical marijuana dispensaries and taxation (e.g. “Say yes to medical marijuana dispensaries and taxation”) is acceptable provided the advertisements comply with 533bmarketing ‘s advertising policies for political and issue advocacy contained herein.
Issue advocacy ads and political advertising related to the legalization of marijuana are acceptable provided the advertisements comply with 533bmarketing ‘s Advertising Policies for political and issue advocacy contained herein.
Public health and safety messages related to marijuana are allowed with pre-approval by the 533bmarketing Ad Policy Team.
Investment ads must comply with the following guidelines, in addition to our policies for “Investment Advice”:
Advertising for a government grant or economic stimulus check-related products or services are not acceptable.
Advertising for payday loan/cash advance companies is acceptable, provided the advertiser complies with all applicable laws and regulations, including but not limited to the Federal Truth-in-Lending Act and state payday, deferred presentment and other consumer credit and usury laws, as applicable.
All such potential advertisements must be sent to the 533bmarketing Ad Policy team for approval.
Penny auctions, also known as bidding fee auctions, are not acceptable.
Ads that promote an investment opportunity in a Single Security, or a particular Penny Stock, are not acceptable.
Advertising or promotion of the following is not acceptable:
Advertising for sites promoting offline gambling establishments or events in accordance with local, state and federal laws and regulations are acceptable; however, any potential advertising opportunities involving offline gambling will be reviewed on a case-by-case basis by the 533bmarketing Ad Policy team.
Advertising for gambling sites based in the United States is permitted where the site is licensed or otherwise authorized under the law of a state to offer such gambling. Advertisers must 1) show that the site is licensed or otherwise authorized to offer gambling in a particular state or states, and 2) describe how they comply with any location requirements imposed by state or local law (e.g., any requirements that only persons physically present in the state or certain other states may bet on the site).
Advertising for websites offering online gambling on sports events or contests, or sports odds, directed at players located in the U.S. is acceptable in states where legally permissible and where above requirements are met. Advertising opportunities involving sports betting will be reviewed on a case-by-case basis by the 533bmarketing Ad Policy team.
Advertising for free online gaming sites is acceptable, per the following guidelines. 533bmarketing will accept advertisements for 1) web sites that allow users to play casino-style games for free and 2) sites that offer instruction or other information on how to play casino-style games. Sites are subject to the following guidelines:
At all times while ad campaigns are running, advertisers must be in compliance with all applicable regulations, including the Unlawful Internet Gambling Enforcement Act (UIGEA), as well as industry best practices.
Ads for health care providers, medical services, medical spas, cosmetic surgery providers, hospitals, clinics and medical devices must comply with all applicable legislation, including licensing or registration requirements, if required.
Advertising for non-prescription drugs is acceptable, provided that it complies with these Policies and applicable regulations or guidance issued by the FDA and FTC. Advertisers may be required to submit third-party substantiation concerning such compliance.
Advertising for non-prescription drugs should provide factual information about such products, avoid overstatements of their capabilities and advise consumers to read and follow label directions. Advertisers must include a link to a site that lists the full range of health benefits, risks and other relevant information concerning use of the non-prescription drug.
Advertising for non-prescription drugs is not acceptable in areas directed to kids.
Advertising for non-prescription drugs is acceptable in areas directed to teens but must be approved by the 533bmarketing Ad Policy team.
Advertising should be confined to those symptoms and conditions for which the product is indicated. Advertising may not claim or imply that the product can be used for off-label uses. Representations which overstate a product’s effects are unacceptable.
Depictions of before-and-after product use situations should indicate an adequate and accurate time lapse if the product does not provide immediate relief.
Advertising should not portray a casual attitude toward the use of a medication or employ representations associated with the drug culture.
Non-prescription medication may not be equated or compared to prescription drugs. However, a reference to the heritage of a nonprescription drug, which was previously available only by prescription, is permitted.
The words “safe,” “harmless,” “without risk,” or any words or phrases with similar meaning are not acceptable.
Commercial copy should not dramatize distressing symptoms or morbid situations associated with specific illnesses or diseases, nor should it describe internal or external functions of the body in an objectionable manner.
Products that are not expressly subject to an approved FDA new drug application (NDA) may not be advertised as “FDA-approved.”
All personal hygiene products must be gender and age targeted with stringent standards of taste required. Graphic messaging, images, audio or video depictions of products, their use, or references to specific areas of the anatomy are not acceptable.
All advertising must comply with the guidance from the FDA.
Allowed with the following restrictions:
Pharmacies must be well-known, reputable companies that require an actual doctor’s prescription to purchase medication, and must be accredited by VIPPS, Legitscript or other NABP certification programs.
Manufacturers are not required to have certification to advertise, as long as they do not sell their prescription medicines online.
Advertising for movies, videos and events is acceptable, subject to the following guidelines:
Advertising for music, music videos, and musical events is acceptable, subject to the following specific placement and labeling guidelines.
All advertising for recordings that carry the Parental Advisory label must communicate the presence of explicit content (in accordance with Recording Industry Association of America (RIAA) standards) and may only be placed in areas with appropriate context and audience composition.
Advertising for online games or offline video games/programs is acceptable. Games must carry either an ESRB rating or a disclosure that such rating has not yet been assigned. Guidelines for placement of ESRB ratings must follow www.esrb.org/publishers/ArcManual.aspx.
Advertising for non-ingestible hemp and CBD products (e.g. lotions, creams, salves, oils) are acceptable on a case-by-case basis. The product must be derived from industrial hemp and intended for topical use only. Marijuana-derived CBD is not allowed.
Additional requirements:
533bmarketing reserves the right to revoke whitelist status if campaigns are found to be non-compliant at any point after initial clearance.
The phrase “negative option marketing” refers to a category of commercial transactions in which sellers interpret a customer’s failure to take an affirmative action, either to reject an offer or cancel an agreement, as assent to be charged for goods or services. A popular form of negative option marketing is a trial offer structured as a free-to-pay or nominal fee-to-pay conversion plan, wherein consumers receive a good or service for free (or at a nominal price) for an introductory period. They only incur a charge or pay a greater amount if they do not take affirmative action to cancel, reject, or return the good or service before the end of the trial period.
533bmarketing generally will not accept advertising from companies that utilize negative option pricing plans.
533bmarketing will accept, at our sole discretion, advertising from companies utilizing a negative option pricing plan if the advertiser complies with the following guidelines:
533bmarketing defines political ads as ads related to a candidate for an elected office or an issue that will appear on an upcoming ballot. They may also include ads intended to raise awareness on certain political or social issues.
It is acceptable to make political advertising opportunities available to candidates, political committees, political parties and other groups or individuals, subject to the restrictions below. Advertisers must be based in the country where the political ads are targeted. The billing location must match the targeted country.
533bmarketing limits political opportunities to advertisers who have received explicit pre-approval.
Advertising for religious and spiritual products (e.g., décor, books, music, greeting cards, jewelry) and organizations (e.g. singles groups, camps, schools) is acceptable subject to the following guidelines:
Advertising for psychics, tarot or fortune telling is prohibited.
Software must not include viruses, or perform malicious behaviors intended to compromise the security of the device or harm the device, other applications or personal data.
All relevant information must be disclosed to consumers before install. These disclosures include but are not limited to:
533bmarketing reserves the right to refuse advertising for third parties’ promotion of software downloads including software bundles. This may include, but is not limited to downloads or download bundles that include Tor Project browser software.
Advertising for testosterone boosters is prohibited.
Advertising for tobacco or products containing tobacco is prohibited. This includes cigarettes, cigars, smokeless tobacco or any other preparation of tobacco, regardless of nicotine content.
Advertising for tobacco-related products, products that form a component of a tobacco product and products and services that directly facilitate or promote tobacco consumption, is prohibited. This includes cigarette papers, blunt wraps, pipes, filters and hookahs, or any other instrument or paraphernalia designed for the smoking or ingestion of tobacco, as well as hookah lounges and cigar bars, for example.
Advertising for products that simulate tobacco smoking is prohibited. This includes herbal cigarettes, electronic cigarettes and vaporizer delivery devices, including the cartridges and liquid solutions that are used in such devices, even if marketed as a smoking cessation or reduced-risk product.
Advertising for products that are clearly intended for smoking cessation is allowed.
The advertising of in-person programs or surgery for the reduction, gain and control of weight is acceptable and must comply with established nutritional evidence and medical opinion, as well as the guidelines set forth below. Advertising for weight control in areas directed to kids or teens is not acceptable.
Ads with photos that appear to have been altered may not be accepted.
Advertisements must be in good taste, and may not stigmatize overweight individuals.
Such advertising must neither depict children using the products and services nor be directed to them.
